Lawncare Marketing Is Essential For New Lawncare Businesses

Before you think about the equipment you may need to start a lawncare company, you need to think about how you are going to deal with the lawncare marketing. This is pretty basic stuff; all companies have to figure out a marketing strategy. Marketing is basically advertising. It is really hard to have a successful business if no one has ever heard of you. You need to advertise what services you are offering and give prospective customers a reason why they should hire you.

Lawncare marketing can involve yellow page advertisements, an online website, flyers posted in the neighborhood, or a newspaper advertisement but the important thing is to get the news out there that you are in business. Organic lawn care is becoming very popular; maybe you could use that to differentiate your business. Check to see if there are any other lawn care businesses that offer organic lawn care. If not then you may want to specialize in organic lawn care.

No matter what services you offer they will do you no good at all if no one knows about you. You have to market your business. You have good ideas and good equipment, but you just don’t have the first clue how to market your company? Take a look at this free lawncare marketing package. It offers some good templates that you can use to kick start your business. You have to have the tools to let prospective customers know what you are offering before you can become successful.

Websites are great if you already know how to get traffic to one, but when you are first starting up a lawn care business you may want to stick to more traditional marketing techniques. Passing out business cards, using flyers, or doorknob hangers are all still very good ways to spread the word about your new business. Consider offering a sale price or an extra service for the first few customers just to build up a customer list.

Testimonials are another good way to advertise your business. When you complete a job ask your customer to fill out a short survey about the work you did for them. If you keep it to 4 or 5 questions most people will not mind taking the time to fill it out for you. Satisfied customers are the gravy on your mashed potatoes. Being able to tell a prospective customer that you just did some work for so-and-so down the street can make all the difference to getting their work.

When it comes to lawncare marketing word of mouth is also a good advertising method. Take the time to follow up with your customers and leave them a business card to pass on to friends or family. Ask them if it is alright for you to check back with them in a few weeks to see if they need any more work done. Send out letters when you add a new service or have a sale going on. All of these are valid lawncare marketing techniques.




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